Bells. Whistles. Smoke. Screens. Lawyers. The lawyers win. Americans are famously attracted to the back porch light of conflict. Google invented it. Google wrote the script. Do no harm while you strangle other trade homo sapiens engage in. Are we giving it to you now.” Yes, Google. Yes. Until you don’t. Google will fail. The concept of do no harm was thrown out of the ballpark decades ago. The only way you do no harm is to stop existing. All of these stuffed suits will fail. The reach for conflict is the conflict.

Engagement. Is not increased engagement. It’s Vegas on steroids. Vegas on steroids does a lot of harm. Everything that is wrong with Google’s Genesis, their rolling out of AI, feels like (after checking out every company selling or renting AI) I cannot find the voice behind the voice, the soul of the thing, is a discovery. It’s not a good product. Yet. But that yet is a big one. Too little, too late. The bigness is a burden. For a company to pretend they do no harm, releasing a vague, lame, voice for everyone, is called attitude: We do not need you, you need us.”

But no. Not everyone needs a monopoly to coexist with homo sapiens whose origins, too, usurp conflict after conflict. It is us even if we are loathe to admit it. Our lizard brains were arranged so as to recognize conflict, and go over there to start some of your own. In my subjective opinion, all search engines engage in placement hierarchy where conflict results in increased engagement. End the conflict.